Welcome To Our Boutique

Let us help you find your beautifully
crafted wedding dress at
an affordable price

Your Search Ends HERE!

Welcome To Our Boutique

Let us help you find your beautifully crafted wedding dress at an affordable price.

Your Search Ends HERE!

About Us

About Imago Bridalwear

Having specialized in the hire of quality wedding gowns for 16 years, Imago Bridalwear has an extremely experienced eye for quality wedding gowns at affordable prices. We also proud ourselves in service excellence. Helping you, the bride find THE PERFECT DRESS for your special day is our PASSION.

Over the years we have realized how expensive it has become to get married, and to spoil yourself with a stunning wedding dress you deserve. Therefore, we established an affordable designer wedding dress boutique, consisting of over 60 fully imported, quality wedding dresses. We offer an affordable purchase collection, with most of our in-boutique styles also available to hire.

Shopping for your wedding dress must be an exciting, joyous, and intimate experience, to be shared with those closest to you. At Imago Bridalwear we offer you THE BRIDE, a personal, one on one consultation experience offering you expert advice and fashionable, quality designer gowns that are available for viewing, fitting, and purchasing in our private Bridal Boutique situated in the quiet suburb of Sunward Park in Boksburg.

Book a fitting with us TODAY and come and find your dream wedding dress, (that one dress that will bring tears to his eyes) from our well-priced imported designer collection. We can’t wait to meet you and make your wedding dress dreams come true.

Frequently Asked Questions

Disclaimer: Please note that all FAQ information is given only as help reference and Imago Bridal in no way binds itself to any information, tips or answers given.

Yes please, our private bridal consultations are by Appointment Only and are recommended for brides who are on the serious hunt & ready to purchase their wedding dress. You can request your private bridal consultation here on our website via the Book A Fitting page or you can email us at info@bridalwear.co.za

We currently do not charge a wedding dress fitting fee. Our professional consultations are scheduled for 1 hour, in which time you can fit on 4 to 5 gowns.

We can accommodate the bride plus 4 guests at the wedding dress fitting. Please note that more is not always merrier when it comes to wedding dress shopping! Invite guests who understand your style, give supportive feedback, and will help you look your best. Hearing too many opinions can be overwhelming for even the most confident of brides, so keep the guest list short and sweet.

During your appointment we will discuss your wedding style, the look and feel you are going for on your wedding day and your wedding dress ideas before you start trying on wedding dresses. Your budget and dress requirements will also be discussed. We will make recommendations regarding fit, silhouette, fabric type and dress colour during your fitting.

Our imported designer wedding dress collection starts at R 7,000 and goes up to R18,000 to buy with the average prices between R11 000 – R16 000.

Our wedding dress Rental prices start at R 4,000 and goes up to R 9 000 with up to a R2 000 Refundable Damage Deposit.

Yes, we offer selected wedding dress rentals. Our wedding dress Rental prices start at R 4,000 and goes up to R 9 000 with up to a R2 000 Refundable Damage Deposit payable.

YES YES YES. We stock independent designer gowns in all sizes. The advantage for you, the bride, is that you can get an amazing independent designer gown at an exceptional price, sometimes up to 50% less than what other bridal boutiques offer, and that won’t be available and sold all over the place.

Purchase Gowns.

Once you have said YES to your dream dress from our purchase collection, we require a 60% non-refundable deposit to be paid before we take your measurements and place your order with our suppliers. The balance of the gowns purchase price needs to be settled before your order is shipped to us.

Rental Gowns.

Once you have said YES to your dream dress from our hire collection, a minimum deposit amount of R2000 is payable to book and secure the gown for your chosen wedding date. The balance of the hire amount is due by your final fitting date (+/- 2 weeks before your wedding), before we incur alteration and dry-cleaning expenses on the gown.

We have a standard lead time of 5 – 8 WEEKS. We suggest starting your wedding dress shopping at least 6 months before your wedding date in order to give yourself enough time to choose and order your perfect wedding dress. If you do not have 5 – 8 weeks to order a wedding dress do not worry, we can still help you! Depending on your timeline you can still order a wedding dress but an added Rush Fee will be applicable, or you can consider one of our rental gown options. We have on numerous occasions helped brides in less than a week with a wedding dress, but leaving it so late is not recommended!

Our Beautiful Bridal Boutique

Different Types Of Wedding Gowns


The Mermaid or Trumpet Wedding Dress

Mermaid or Trumpet style wedding dresses hug the curves closely and are a great choice if you feel like to want to accentuate your curvy figure. This popular style is most flattering to hour glass and rectangle shapes.

The A-Line or Princess Wedding Dress

This flattering dress shape balances out top heavy shapes and helps hide some tummy bulge. Body shapes that look great in an A-Line wedding dress include the Inverted Triangle — because it balances out the top heavy shape, the Rectangle, the Pear and the Hour Glass.


The Sheath or Column Wedding Dress

This dress runs pretty much vertically from the shoulders down to the floor and the hem does not flair out, like it does in the A-Line, Empire or Ball Gown. A slim Hour Glass may like the body hugging features of this dress style, but the best suited shape seems to be the Rectangle for this wedding gown.

The Ball Gown Wedding Dress

The Ball Gown wedding gown is also called the Fairy-Tale wedding gown, or the Cinderella wedding dress. Pear shapes love this type of wedding dress, but the Hour Glass, the Inverted Triangle, the Rectangle, and the Apple also find this shape attractive on them.